At every step along the way, Beika founder Roberto Noriega has been obsessed with his product’s sustainability. What else would you expect from the water that is made from thin air, harnessing only the power of the sun?
Choosing a packaging partner to match his company’s values was no small matter, and Noriega chose glass, specifically O-I glass bottles, to help him take the next steps of getting the message of Beika out to the world.
“Glass is more environmentally friendly,” Noriega said. “And it looks awesome, like more of a premium product. A lot of people have fallen in love with the product based just on how it looks, and when they hear the story they fall in love even more. How it looks is just as important as what is inside.”
Glass is 100% and infinitely recyclable, and O-I has several initiatives to increase glass recycling.
“The quality of O-I is just better,” Noriega said.
Capturing Renewable Resources to Create the Most Sustainable Bottled Water
While the traditional osmosis process used to purify most bottled water and soft drinks can waste a lot of water, Noriega said that Beika uses 100% of the water that is captured.
“All of the resources are renewable,” he said. “We use the sun and air to produce the water.”
The process begins with specially designed solar panels that take the sun’s energy to power fans that capture air, pull out the moisture, and mineralize the water for ideal pH levels for health and taste. It passes through a bottling system that assures the quality and life of the water.
Noriega said the panels could work anywhere with similar results, but he chose to place his water farm near the Sea of Cortez in Mexico, one of the world’s most biologically diverse ecosystems.
Located within driving distance of his hometown Hermasillo, the location has all of the desired traits with ample sunlight in the Sonoran Desert as well as humidity produced by air coming off of the sea.
Beika Water Hitting Shelves in 2025, Expansion Plans Underway
Noriega hopes to begin distributing Beika in Mexico by the beginning of 2025, with aspirations to eventually expand to the United States and, eventually, globally.
“People are willing to pay more if they know that product takes care of our planet,” he says.
The first bottles of Sparkling Beika are soon to be in production as well, followed by lemon-flavored sparkling water. It’s an idea that was set in motion eight years ago when the hydro panel technology was first introduced to Noriega.
“All my life, I have been very likely to take care of things,” he said. “If I see any paper on the ground, I pick it up.”
Now, he hopes to capitalize on a like-minded consumer base.
