It is my great pleasure to introduce the third edition of the O-I Design Book. This exceptional collection showcases how glass builds brands and transforms everyday moments into extraordinary ones. Each bottle and jar featured here brings brands to life by engaging the five senses in the most captivating way.
At O-I, we believe that packaging is far more than just a container; it is a vital part of the brand experience. Our teams of designers and engineers possess a unique expertise we call Creative Reality, which blends creativity with practical innovation.
What is Creative Reality? It is our passion for turning your vision into reality. We delve into market and consumer insights to craft designs that truly resonate with consumers. Our approach incorporates every aspect of glass design—from color and shape to embossing—to elevate your brand. Understanding the intricate details of glass manufacturing allows us to ensure that these designs can be realized just as you envisioned.
By collaborating and leveraging O-I’s expertise in glass design and engineering, we can create packaging that not only serves its function but also becomes a core asset of your brand, capturing its very essence and creating significant value.
I am grateful to each of the brand owners and design agencies who have chosen to collaborate with O-I to harness the power of glass packaging to stand out on the shelf and tell their story. I also want to acknowledge the skills of O-I’s designers, container engineers, glass makers, and storytellers behind these pages.
I hope this book inspires you with the boundless possibilities that glass offers for your brand.
