2024 Sustainability Report Now Available
New White Paper: Master Consumer Behavior at the Shelf
Glass is a material unlike any other, capable of creating stunning, memorable experiences, and it’s the most sustainable packaging material on earth. At O-I, we have a history of transforming how the world stores food and beverages – of making glass more accessible to more customers and consumers. We reimagine how glass is made and sold by innovating production techniques, pioneering recycling and sustainable technology, and unleashing the iconic, brand-building potential of this packaging that is the kindest material for the planet and its people.
We create iconic, healthy glass packaging so synonymous with brands, you recognize those brands by their packaging alone, even without a label. We innovate packaging design to enable customers to meet their own ambitions, from connecting with consumers on an emotional level to creating a more sustainable future.
Innovation and transformation are in our DNA. O-I Glass was founded more than a century ago by a man whose glass bottle making machine was called the most significant invention in glass in 2000 years. Founder Michael J. Owens’ motto was “It can be done.” And we’re doing it. We’re reimaging what glass can do, making it the world’s most versatile, charismatic and sustainable packaging material.
Glass is the ideal packaging material to support a low-waste, circular economy. But sustainability isn’t just about what we make – it’s also about how we make it. Sustainability is woven into everything we do, from transforming our glass-making technology and processes to our customer approach to how we engage our employees and support our communities.
Glass is pure, sustainable, and the kindest packaging material for the health of people and the planet. Glass has an element of magic to it. It is beautiful and iconic. It can turn into shapes. It plays with the senses. Glass is 100% recyclable and infinitely recyclable. It does not increase ocean pollution. Glass is virtually inert, which means it doesn’t interact with the foods and beverages it holds.
We love glass and we aspire to create a healthier, more sustainable, and more exciting world through glass packaging.
At O-I, we deeply care about our people and our culture. Guided by our values and behaviors, we’re constantly seeking to transform how we support and engage employees and the communities in which we work and live.
Follow along on social media as we transform glass packaging and discover what’s possible with glass.
#WomensHistoryMonth may be ending, but our commitment to supporting and advocating for women continues. 🌟
We recently had the pleasure of hosting local university students for an office tour and a women-led panel discussion. Our colleagues were thrilled to engage with the next generation of women leaders in our community and showcase our dedication to fostering an inclusive environment and supporting women in business.
#WomenInBusiness #Women #AccelerateAction
Emotions stem from 12 fundamental motives.
When considered together, this creates the Wheel of Motives - a tool that helps us understand how biology and neuroscience shape consumer behavior.
Why does this matter?
O-I leverages the Wheel of Motives to help decode a brand, its values, and its personality -- then bring it to life. This results in irresistible packaging that connects emotionally with consumers on an unconscious level.
Get a peek into our process and see how it gives us an exclusive advantage in premium glass packaging designs. Link in bio.
#packagingdesign #branding #innovative
Meet glass bottles that echo the promise of refreshment. Imagine subtle waves in the glass, inviting your consumers to partake in life with every sip.
It’s not just packaging—it’s a reminder to feel renewed.
Let’s design something that creates an emotional connection while championing sustainability. Check out our packaging designs that stand out on shelves today. Link in bio.
#glassinnovation #refreshingdesign #sustainablepackaging
Not only do we love recycled glass, but at O-I, we are committed to finding local recycling solutions♻️
#GlobalRecyclingDay #sustainability #recycling
Your packaging isn’t just design for design’s sake; you’re telling your brand story.
When done right, packaging speaks to emotions, bypassing logic to connect with buyers on a deeper level. When consumers feel good about a product, they’re more likely to embrace its value.
What emotions does your packaging evoke?
Read more about how you can make emotional connections with consumers through packaging. Link in bio.
#branding #glasspackaging #creativeprocess
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